April 23, 2014
Now the latest twist in this happened on Monday when a new Joss Whedon's feature IN YOUR EYES (which he co-wrote and produced) opened at the Tribeca Film Festival while, on the same day, was made available on Vimeo as a digital download for $5. The release was a bit of a surprise, promoting many to compare it to Beyonce's recent out-of-the-blue album drop on iTunes.
As strange as it may seem to drop a movie out there with no advance warning, it's a model that makes some sense in that when a film is riding a wave of reviews and press coverage at a festival, it's the prime time to make the film available to the public at large who is reading about it everywhere. Netflix realized thiswhen they released the documentary MITT a week after its Sundance premiere. And, when you're Joss Whedon, with a sizable social-media footprint and devoted fan base (me included!), that helps spread the insta-word rather quickly too.
Here's the preview of the film below...
In Your Eyes - Trailer from Bellwether Pictures on Vimeo.