April 23, 2014

Day And Date (And Festival) Release For Joss Whedon's IN YOUR EYES

As the film world continues to go digital, a new model of getting films out to the public has taken off this year. In recent years, so-called day-and-date releases where a feature would be made available on all platforms theatrical, VOD, download, on the same day was becoming popular and increasingly successful.

Now the latest twist in this happened on Monday when a new Joss Whedon's feature IN YOUR EYES (which he co-wrote and produced) opened at the Tribeca Film Festival while, on the same day, was made available on Vimeo as a digital download for $5. The release was a bit of a surprise, promoting many to compare it to Beyonce's recent out-of-the-blue album drop on iTunes.

As strange as it may seem to drop a movie out there with no advance warning, it's a model that makes some sense in that when a film is riding a wave of reviews and press coverage at a festival, it's the prime time to make the film available to the public at large who is reading about it everywhere. Netflix realized thiswhen they released the documentary MITT a week after its Sundance premiere. And, when you're Joss Whedon, with a sizable social-media footprint and devoted fan base (me included!), that helps spread the insta-word rather quickly too.

Here's the preview of the film below...
In Your Eyes - Trailer from Bellwether Pictures on Vimeo.

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