There has been lots of talk about how this year's lineup of Super Bowl spots were cute and cuddly and non-offensive. Budweiser's puppy ad seemed to be the gold standard for a kinder and gentler advertising onslaught, with not the usual raunch of the past. However, there is one Super Bowl commercial you probably have not seen that it sorta out there. Not raunchy really but raw and kinda kickass, like a music video from the '80s.
This ad was for a personal injury attorney in named Jamie Casino, which already makes it sounds like he's in an '80s crime movie. I mean, you know you are in for something unique when a TV commercial starts off quoting the Bible. What follows is an epic (for ads anyway) 2-minute long heavy metal music video story of redemption and vengeance, not to mention flame throwing and slow-mo sledge hammering. It is awesome and, despite being shown as a local spot at a Fox affiliate in Savannah, it is racking up the hits on YouTube (almost 5M today). My only question--is that really his actual son in the video too? The Daily News has more details on how this all happened, if you're interested.