March 18, 2011
In an interesting piece in the Hollywood Reporter, Spurlock talks about his new model for making a profit on his indie film before it is even released. The film also goes into the increasingly extensive practice of product placement in movies and television, which now starts at the writer level. Witness the various episodes of 30 ROCK that make fun of their sponsor Snapple while also promoting the brand. Anyway, it's all food for though as indies try and figure out a way to make a buck in the New Media world.