March 19, 2012

NEWSWEEK Goes Retro With MAD MEN Issue

Ad Age reports today that a special issue of NEWSWEEK magazine will be styled like it was back in the 1960s to coincide with the premiere of MAD MEN on AMC this coming Sunday.  The idea for this supercool cross promotion came from Newsweek's newish editor Tina Brown, of course.

This special issue will be about the role of advertising in U.S. culture and will even feature some retro-styled ads as well.  However, one type of old school ad you won't see--no cigarettes, as those are no longer advertised in the magazine per Brown's edict. One other oddity this article in Ad Age mentions is that, during the MAD MEN era, women were not even allowed to be bylined writers for the magazine. They only worked in the background, doing copyediting and research, and it wasn't until a class-action lawsuit in the 70s that they were able to write articles.

As much as MAD MEN generates nostalgia for the style of the 60s, we can certainly be glad that some of the discriminatory details of the decade are long gone.