The article makes an interesting point of how so-called original films like PACIFIC RIM feel a little too familiar (see TRANSFORMERS) and thus audiences are staying away. Of course, some of the summers biggest surprise hits were movies with modest budgets like NOW YOU SEE ME which broke out into true blockbuster-style grosses themselves and, nearly 2 months later, are still playing around the country.
In Spielberg's widely reported remarks, he also predicted that the pileup of big-budget losses will change the paradigm of how studios make movies. Many have predicted this for some time but maybe with losses that could approach maybe a billion dollars by the end of the summer, the studios may actually change their game this time and look for new movies. One of my favorite memories growing up was the landmark summer of 1982, with so many amazing films (and yes, a couple sequels too). It was a fun filmgoing feast that has not been matched in recent years. Maybe 2014 (or more likely 2015) will be different.