SEARCHING FOR SUGAR MAN, which has been nominated for an Academy Award, was partially shot using a $1.99 iPhone app. The story of the film itself is remarkable, about an Detroit singer unknown in the U.S. but wildly popular in South Africa in the 1970s. The filmmaker, Malik Benjeliou, was originally shooting his b-roll on Super-8 film to get that groovy, 70s vibe. But, like all indie filmmakers, he ran out of money. Enter the iPhone app called iSuper8 (of course) that recreates the look of that classic stock by shooting with an iPhone. Voila--film saved.
Malik shows exactly how he did it on this piece that ran on CNN last night. It's a very clever move by a filmmaker whose efforts have been rewarded with a trip to the Oscars on Sunday night. Let's hope he shoots some vintage-style footage of the big night on his phone.