Now, though, Anthony Catanoso, a new developer there, has big plans for the Steel Pier, formerly owned by Donald Trump. He will be bringing it back to life with new attractions, a beer garden and the old diving horses too. And what does PETA have to say about this? Surprisingly nothing...so far. But the Humane Society did speak up recently, saying it was against this "inhumane and potentially abusive" use of horses. It seems that if this attraction does actually come together, it would be an instant magnet for protestors as opposed to tourists. But if the horses do start diving again, people are going to watch.