March 2, 2012

Can THE ARTIST Win Over America?

On Sunday night, THE ARTIST won five Academy Awards, including the Oscar for Best Picture. But that was a veritable cakewalk with the task the film faces today as it "goes wide" to 2,000 screens across America.  Will millions of people actually go see what is essentially a silent, black and white movie made by the French?  There are some doubts to say the least.

Harvey Weinstein who has championed this little-film-that-could since it wowed audiences at Cannes last May clearly believes in the film.  His company spent millions in a well-orchestrated Oscar campaign that ended in a remarkable success as the first silent movie to win Best Picture in over 80 years.  But getting general audiences to agree with the Academy will be tougher.

The challenge is to actually get people into the theatre to see this artsy little movie. If Weinstein can do that, I believe those who come see it will be thoroughly entertained, as I was, and fall in love with Jean Dujardin.  At least the women in the audience.  :)  We'll find out Monday when the weekend figures are released...

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