March 22, 2012

Etch-A-Sketch Is Trending & Its Stock Rising

After an off-hand comment by a Romney campaign operative, Etch A Sketch is trending this week.

In yet another random sidebar of the Republican presidential race (which has played like one random sidebar after another) Etch A Sketch is now being talked about by the remaining candidates for the Repblican nomination.  The reference was to shaking the Romney campaign like an Etch A Sketch at the end of the primary race, and recalibrating Romney to be more conservative for the general election.

Whatever the meaning, it's done wonders for a toy that most people probably thought had gone the way of the Rubik's cube.  But no, Etch A Sketch lives and its stock yesterday doubled in price on Wall Street as reported on the WALL STREET JOURNAL's blog. So maybe Romney will inadvertently create some jobs as demand for the long-forgotten toy ramps up as the Republican primaries heat up.

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