March 11, 2011

To The Crowd! Nearly 1K Raised For WTC VIEW This Week

Our crowd-sourcing campaign for WTC VIEW Onstage kicked off with a bang this week.  We've raised nearly 1K since Wednesday which has been great!  We still have oh, 24K to go....but this is a great start and, as the word gets out, I'm sure we'll keep going over the next 40 days and reach our goal in April.

A lot of people have asked me recently what exactly crowd-sourcing is?  It's sorta the opposite of traditional funding, where you seek the smallest number of donors giving the largest amounts possible.  In crowd-sourcing, you farm the task out to the Internet through social-networking, emails, Twitter, etc. and try to get a large number of people giving smaller donations.  The math is basically that with crowd-sourcing, you want 1,000 people giving you 20 dollars as opposed to 20 people giving you 1,000.  So it's just as crucial to give as it is to post, like, re-tweet and share our campaign with anyone you think is interested in supporting the arts, specifically theatre in NYC.

I don't have to tell you that times are tough. They have been even tougher in the theater world, while some shows spend millions and millions of dollars (something about a spider?), new work has a tough time finding support here in the city.  Because of this, WTC VIEW will depend solely on donations, most of which are tax-deductible to make this all happen. So please, give what you can't....and if you can't give, keep spreading the word online; our link is Thanks so much and have a great weekend....

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