March 1, 2011

An Advertising Sign Of The Times--Weight Gain For Women

If you watch TV or flip through a magazine, when there is an ad about women and their weight it usually involves how to lose it.  But back in the not so distant past, women were often concerned with being too skinny.  Seriously.

I was doing some research on Raquel Welch (long story) and came across this advertisement circa 1967 of Raquel advertising a weight gain product for women called "Wate-On". Checking the ingredients, it's essentially a precursor of "Ensure" which is popular today.  Anyway, I do love the line at the top of the ad--"I can't afford to be skinny." As another ad famously used to say, you've come along way baby....

1 comment:

  1. So that's why I've grown into a "daddy bear" type...too much Wate-On back in the '60s. LOL!