NY TIMES is jumping on the bandwagon. Just another example of Hi-Fi Bri being a bellweather of cultural taste...or donut trends. :)
The main focus of the TIMES piece is a new joint in Bed-Stuy called "Dough". It sounds slightly ridiculous in it's creation of somewhat artisanal donuts, with dulce de leche, cacoa bit toppings and "a vivd magenta hibiscus". Seriously?! The Nutella filled creme donut sounds a little more my speed though so I will have to make the trek and check it out.
They also give mention to a place that sounds more to my liking in The Point called the Peter Pan Donut Shop. It's offerings look closer to my favorite joint, the Donut Pub on 14th Street (which was ignored). It's got the traditional cruellers and chocolate topped creations, as well as jam filled treats that sound delicious. And there were also a few paragraphs on the new Doughnut Plant on 23rd Street that recently opened. Their Chocolate Blackout is a personal fave and the PBJ concoction an NYC classic.