February 8, 2010

The Superbowl Digs Guys In Their Underwear

For all the controversy about pulling the one gay ad, what was up with all the nearly-naked guys running around in Superbowl commercials last night?  Every year there seems to be an unofficial theme to the ads shown during the Big Game and this year that theme was guys in their underwear.  Weirdly enough two of the ads ran back to back....one was for Dockers and the other for CareerBuilders, which you can watch below.  Then there was a Coke spot of a guy sleepwalking through Africa in his undies looking for a Coke. Whaaa?  Oddly enough, none of these ads were for underwear.

Maybe next year, Calvin Klein or 2Xist can shake things up with a real ad for tighty-whities.  That would be awesome!  However, there the prevailing belief in the ad world is that gay men don't watch the Superbowl.  Perhaps...but they do watch the ads.  And sometimes even the half-time show.

No comments:

Post a Comment