This 1 minute video, A BOY AND HIS ATOM (which is essentially a clever ad for IBM) has garnered nearly 3 million hits since its debut. But what's almost even better, or at least a little more interesting to me as a filmmaker, is the behind the scenes process of making a movie with atoms. As it turns out, they are more difficult to deal with than actors! :) Anyway, you can watch the story behind IBM's atom film on YouTube as well.