The Formula Rossa is shaped like a Ferrari race car and is so fast that the riders need to wear protective eyewear to protect them from bugs. (Gross!) But despite the top speed, which occurs when the car is shot of out the gate by hydraulic technology similar to that which launches jet fighters, the coaster seems pretty tame actually (as you can see in the smooth ride below). No crazy loops, inversions twists or even drops; the whole ride has the feel of going around a race track. Which even at fast speeds, seems a little....dull.
Anyway, the Formula Rossa is part of a massive new amusement pavilion called "Ferrari World". Yes, it's a big promo-tisement for all things Ferrari in the guise of a tourist attraction. Or, what my father used to call, a tourist trap.